CBD Is Changing — and So Is the Conversation

CBD has lived in a strange space for a long time: widely used, widely sold, but not always taken seriously.

What’s changing isn’t a trend or a marketing angle — it’s public perception.

Over time, the conversation around CBD has started to mature. As stigma slowly fades, space opens up for more legitimate research, better education, and a more grounded understanding of how cannabinoids fit into wellness — especially when used topically and consistently.

That matters, because CBD isn’t about extremes.

It’s about consistency.

Consistent recovery.

Consistent routines.

Consistent support for bodies that move, train, work, and age.

It also matters because effectiveness isn’t about chasing a single ingredient. It comes from how the whole plant works together, how it’s formulated, and how it’s used over time. Whole-plant formulations respect synergy, process, and intention — not shortcuts.

That philosophy has guided everything I’ve built.

I’ve been working with plant-based topical formulations, creating HIGHNMIGHTY since 2015. Back then, there wasn’t much language for what I was doing, and there certainly wasn’t much public understanding. I wasn’t following a playbook or a business plan — I was paying attention to how my body responded to movement, recovery, and consistency, and I built from there.

HIGHNMIGHTY was created around movement and recovery — supporting the body so the mind can keep up. Not quick fixes. Not loud claims. Just thoughtfully formulated, whole-plant–infused body care, with added CBD where it makes sense, designed to fit into real lives and real routines.

As the science continues to evolve, so will the conversation. And that’s a good thing. A more informed conversation leads to better standards, better products, and more trust — for everyone.

This is the lane I’m staying in: grounded, intentional, and built for the long game.

— Lisa